BRAND PROTECTION

The importance of...

BRAND EQUITY

Brand equity is a financial measure of a brand’s value. Higher equity is achieved by satisfying customer needs. The best brands are rewarded with higher selling prices, trust, and loyalty. Leading brands make significant investments to achieve this preferred status among their customers.

The risks of...

INFRINGEMENT

Simply put, infringement leads to the erosion of a brand’s equity. Offenders often capitalize on a brand’s popularity and price while substituting lesser products or services. Infringement can result in substantial financial impact from lost sales. Even more harmful, consumer uncertainty is created which can damage a brand’s image, equity and consumer loyalty.

The benefits of...

PROACTIVE RESPONSE

Leading brands must remain alert and be prepared to take quick and proactive steps to stop infringement early, before their reputation is damaged.
See how IPS can help.

Brand Protection Services

Brand protection is a multifaceted and challenging undertaking. We offer a comprehensive range of services to support your efforts, from brand monitoring to enforcement for unauthorized use or distribution.


IP Services meets the unique needs of our clients by designing customized solutions from turn-key program management to individual services and strategies.


BRAND MONITORING
IP Services offers a range of monitoring services that encompass both physical and internet sales channels (e-commerce, forums, chat rooms, blogs). Our vigilant team monitors for infringing offers, suspicious behaviors, unauthorized distribution, and/or emerging threats that could adversely affect your brand.
SOCIAL MEDIA INTELLIGENCE
Social media is growing exponentially, creating new monitoring challenges. We trawl social media sites for direct offerings of infringing goods or links to infringing, sensitive, or confidential content posted elsewhere.
TAKEDOWNS
IP Services coordinates the removal of infringing content found online (e.g., violations of copyright [DMCA], trademarks, terms of use).
TEST PURCHASES
IP Services collects evidence through effective test purchase / mystery shopper programs, covert communication, and undercover buys.
INVESTIGATIONS
Our investigative services are conducted by licensed private investigators. IP Services collects evidence to support appropriate legal action and law enforcement referral.
LEGAL NOTICES
When infringing behavior is identified, we provide legal notification (e.g., cease & desist notices, warning letters), confirmation of delivery, and corresponding follow-up.
CASE DEVELOPMENT
IP Services provides comprehensive case development to support enforcement. This includes data-mining and analysis to understand relationships and distribution networks, identification and intelligence gathering on infringers, documentation for a clean chain of custody, and substantiating findings in court as required.
FORENSIC ANALYSIS
IP Services provides detailed analysis and evaluation of suspected counterfeit or otherwise infringing physical and digital evidence.
LAW ENFORCEMENT SUPPORT
We offer coordination and training to help law enforcement identify and address counterfeiting and trademark infringement including U.S. Customs recordation support and on-site forensic analysis for raids and/or seizures.
ADDITIONAL SERVICES
In addition to our core brand protection services, IP Services offers custom solutions to meet the needs of our clients, including:

  • Subject matter training provided to your staff or other interested parties.
  • Professional consulting services to help clients operate more strategically.
  • Program management support provided by our brand protection specialists.
  • Other custom solutions can be designed to meet your unique challenges.