Brand equity is a financial measure of a brand’s value. Higher equity is achieved by satisfying customer needs. The best brands are rewarded with higher selling prices, trust, and loyalty. Leading brands make significant investments to achieve this preferred status among their customers.
Simply put, infringement leads to the erosion of a brand’s equity. Offenders often capitalize on a brand’s popularity and price while substituting lesser products or services. Infringement can result in substantial financial impact from lost sales. Even more harmful, consumer uncertainty is created which can damage a brand’s image, equity and consumer loyalty.
Leading brands must remain alert and be prepared to take quick and proactive steps to stop infringement early, before their reputation is damaged. See how IPS can help.
Brand protection is a multifaceted and challenging undertaking. We offer a comprehensive range of services to support your efforts, from brand monitoring to enforcement for unauthorized use or distribution.
IP Services meets the unique needs of our clients by designing customized solutions from turn-key program management to individual services and strategies.